Digital MarketingSEO
What is the best way to drive revenue and increase growth for your business online?
As online shopping, mobile browsing, and online-first business practices continue to grow, search engines are becoming more and more important for businesses across the world. A large portion of internet traffic happens in search engines, meaning that having a good ranking is crucial for revenue growth. Since search engines account for more than half of all online site traffic, and a huge portion of eCommerce revenue, SEO is one of the biggest, most successful forms of marketing there is. It’s crucial to catch shoppers along the conversion funnel in order to get more customers, faster, and more easily.
Here’s why you need an SEO agency now and why SEO services are so important for online business growth in the foreseeable future!
The Numbers Are Not Lying
SEO is the only way to effectively capture search traffic, which is one of the biggest traffic-driving channels in the world.
More than half of all online user flow is from search engines, with Google receiving 5.6 billion searches per day, according to data from BrightEdge. More than 40% of online revenue comes from search engine traffic – nearly half! In fact, organic traffic is so important that 44% of companies now make SEO a part of their marketing strategy – and many of those same brands will tell you it offers the best ROI out of any digital marketing strategy there is.
More than 48% of brands found that SEO had given them the best overall ROI, which is higher than that of email marketing, paid ads, or social media, according to a poll by Search Engine Journal.
At least 32% of marketers say that out of all their strategies, SEO offers the highest return on investment according to other polls. The cost-to-revenue ratio is one of the top benefits of SEO for business! SEO can be up to 61% more cost-effective than lead generation via cold-calling.
The top 3 spots on a Google results page account for 75% of all clicks, with the #1 spot getting as much as 27% on mobile devices. A majority of people never even visit the second page of Google search results.
You need an SEO agency now to take full advantage of your eCommerce presence and the raw numbers that are exploding in internet commerce.
The Conversion Funnel & Lead Generation
It’s important to focus on lead generation that targets actual marketing qualified leads in order to provide good cost-per-conversion value for SEO.
This sentence is discussing how part of the focus is on search optimization to help target shoppers at different points along the marketing funnel. The marketing funnel describes the path that customers take as they go from first browsing to clicking “buy now.”
This means everything from site structure, to keyword research, to content should address what users actually want/need as they move along the funnel and help to ease them along to each successive step. Good SEO will feature optimizations and content designed for all stages of the customer journey, from “awareness” to “research/interest” to the “sleep on it” stage, before finally getting to the “add to cart” stage.
This will include FAQ pages, multi-media content, categories, filters, and good content in general. SEO is important for online business because it is complex and affects the shopping funnel, making it tempting to hire an SEO agency.
Experienced search optimization professionals can use tools, data, time, and experience to get the best results day in and day out!
There Are Many Benefits to Hiring An SEO Agency for Your site.
Here are some reasons why you should consider hiring an SEO agency:
1. The stats on SEO returns prove it all. SEO takes time but brings the most effective results in the meantime.
2. SEO companies offer more expertise and pro-strategies.
3. You can directly grow sales and revenue, not just traffic.
4. An agency that is experienced with companies like yours can offer you SEO case studies.
5. You can use data/analytics to improve all areas of your business and to fine-tune your multi-channel marketing.
6. You can improve your technical and advanced SEO skills by seeking out long-term help.
7. They will have their own digital marketing software.
8. Full account management, communication, and liaison services give you peace of mind.
9. Reporting on-site performance, ranking growth, traffic, click-through rate (CTR), etc. on a regular basis.
10. Meta title tags will be fully customized for brand-relevant search keywords.
11. Meta description optimization can help improve your click-through rate.
12. Anchor text analysis and optimization can be performed by them.
13. Content that is fully optimized with keyword targeting and density.
14. You will be constantly monitored for site problems, errors, and algorithm penalties.
You should hire an SEO agency because it can help businesses optimize for the most important search ranking signals.
If you are living in British Columbia, Surrey, Canada and want to consult for the best SEO tactics and strategies for your business, then you can contact Digital Fogg Technologies Team.
SEO Agency Has The Best Strategies and Expertise You Need.
An agency specializing in search engine optimization is going to know better than you what to get right, because of its massive ROI. We already know why SEO is important for your business. Where do you even start?
SEO is an ever-changing landscape. To stay ahead of the curve, SEO experts rely on the best tools, resources, and strategies.
Plus, search engines like Google and Bing are constantly rolling out new updates which sometimes leave businesses struggling to keep up. In 2020 alone Google released 12 major updates to their search system, and those were just the big ones. SEO experts can keep up with the fast-evolving industry changes, new platforms, and wily competitors by normally implementing small adjustments to their algorithm dozens of times a month!
Traffic Directly Leads to Sales
Sales and revenue are maybe the main reason you need an SEO agency now.
SEO agencies and digital marketing service providing companies focus on bringing in the right kind of traffic by performing keyword research that focuses on industry language and searcher behavior.
Online shopping/eCommerce is the new normal for a business in the aftermath of the Covid 19 pandemic. That means that being able to discover and target keywords based on user intent means gaining traffic specifically for people who know what they want and are ready to buy now. Professional SEO will help online businesses target keywords that gain concrete sales and ignore keywords that don’t.
The experts can read and understand the data coming from tools like Google Analytics and Search Console and they’ll know how to exploit it for better sales! Plus, strategies like conversion optimization (CRO) and CTR optimization tactics will help squeeze the best results out of your existing traffic.
Better Results Can Be Achieved by Pinpointing The Right Data.
The importance of statistical information for understanding their customer base and site performance is known to most businesses.
Why Hire An SEO Company to Read Your Data for You?
Google Analytics provides detailed funnel reports, visualizations, and multi-channel traffic information that experts can use to improve their marketing approach. Ecommerce tracking lets you track data such as the number of sales, orders, billing location, and more.
SEO experts can track which keywords are performing the best for each product, page, or piece of content. They can then optimize these areas with custom meta-data and content.
You can take advantage of metrics and personalized KPIs like new/return users, session duration, shopping events (like adding items to carts, filling out forms, etc), most-visited pages, most popular products, and more! Data-driven SEO is even helpful in expanding multi-channel marketing campaigns across ads, social media, and more.
Fully-Custom Optimization for Ranking Signals Such As Title Tags and Meta Descriptions
Hiring an SEO agency can save you time and energy by doing the research and optimization for you.
Experts can improve page #1 rankings and SEO traffic by writing custom, descriptive title tags and meta-descriptions.
SEO agencies can help you take advantage of important signals to improve your website ranking.
Page Title Tags: Title tags are one of the most important SEO signals. They should be written with both humans and your target SEO keywords in mind. Webpages with relevant and accurate keyword focus will rank higher for those target keywords and search engine click-through-rate (CTR) can increase drastically over time. Title tags should be unique, accurate/descriptive, and should be no longer than about 60 characters.
Meta descriptions: Meta descriptions are not a direct SEO ranking signal, but they are still important because they help improve CTR. They act as a sales pitch or advertisement to persuade readers to click on your link and boost clicks. Good descriptions should include keywords, and be descriptive, accurate, and to the point. However, if a meta description is too long, it may be truncated. Hiring an SEO agency can be a life-saver because it would take a lot of time to re-write and optimize the website to get a 5-10% increase in traffic.
Content Optimization for Keywords
Why is content so important? Everyone knows that it is the king. Why hire an SEO agency to help optimize your content?
It is crucial to expand your SEO rankings across Google and Bing to optimize your site’s content with the best, most accurate keyword and search-friendly language. An expert SEO team will be able to perform extensive keyword research, edit content for ideal keyword density, and keyword placement, and identify opportunities for better search-query friendly language, keyword synonyms, latent semantic indexing (LSI), etc.
There are a few potential reasons your SEO might not be performing as well as you’d like, such as bad content optimization or weak keyword strategies. Additionally, “black hat” spammy practices could be actively hurting your business. If you’re not happy with your current SEO performance, now is a good time to consider working with an agency.
Expert Link Growth and Anchor Text Link Optimization
Links are a huge part of SEO and they’re one of the most important search engine ranking signals. The quantity and quality of links pointing to your site (though mostly quality) are crucial to improved page #1 rankings.
Internal links are also very important for search engine bots like Googlebot to discover pages, index URLs, understand site structure, and determine SEO rankings based on on-site hierarchy.
Anchor text links (ATLs) are likewise used by search algorithms to understand page content, keywords, topics, etc. Overall, this means that SEO-optimized ATLs can help improve your search performance and keyword rankings. Plus, an SEO agency can use site-crawling software, expertise, and keyword strategies to know where to put ATLs where to remove ATLs, what keywords can improve algorithm performance, and what language works best for your business’s target audience in order to improve CTR!
Hiring an SEO agency means they can help grow your site’s backlink profile, which in turn boosts your search ranking. Good keyword research, content optimization, meta-data optimization, and communication between the client and marketer can improve user interactions, and brand recognition and help grow backlinks over time.
The more visible your website and content are, the more likely people are to share your content.
Monitoring Technical SEO to Prevent Site-Killing Mistakes
Good “technical” SEO is just as important for complete search engine friendliness as content, keywords, and user-friendliness.
An underperforming site that’s not mobile-friendly, loads slowly, doesn’t load properly, can’t be crawled by Googlebot, or worse, is riddled with spam, harmful content, or viruses can tank a site’s search traffic quickly. A site with errors and poor performance is at risk of being removed from the search index, increased user exits/bounce rate, algorithm updates, or even a manual action penalty.
An SEO agency can help you by using tools like Google’s Search Console, Google Analytics, Page Speed Insights, and Bing Webmaster Tools to monitor your site for errors, penalties, shifts in traffic/sessions, and more. Crawling software can catch 404s and server errors, and track and advise on UX search optimization factors like Google’s new page experience algorithm update, among other things.
Good “technical” SEO is just as important for complete search engine friendliness as content, keywords, and user-friendliness.
Contact The Best Digital Marketing Agency in Canada
If your business needs Digital Marketing experts to Optimize your website with perfect SEO. Contact Digital Fogg Technologies and consult with our experts.
