Digital Marketing Archives - Digital Fogg

Category: Digital Marketing

What is Internal Linking and Why Is It Important for SEO?

Interlinking represents connecting the important and all the relevant pages of a website, together in a hierarchical pattern. Internal links are hyperlinks that bind the pages on a website. To understand the internal linking in a better way we can take an example of any website’s homepage. The home page of a website contains the menus which include all the important pages of our website.

They can be services, categories, collections, blogs, contact us, about us, and other important pages. These all are interlinked on the homepage. The linked pages generally contain more detailed information and expand on a product, topic, or service.

If we use internal links strategically, all of the pages will pass their authority link juice to each other and helps in ranking the page’s keywords on top in Google Search.

The Benefits & Things to Consider While Using Internal Linking for SEO

Internal linking is an SEO technique that can be used to improve the ranking of your web pages on search engines. When done correctly, it can help you pass authority from one page to another, and it can also help you distribute the load among your web pages.

There are a few things that you need to keep in mind when you are using internal linking:

1. Always use keyword-rich anchor text when linking to other pages on your website. This will help improve the ranking of those pages on search engines.

2. Don’t overuse internal links. Using too many internal links can hurt your website’s keyword ranking because it can make your pages look spam to search engines.

3. Make sure that the pages that you are linking to are relevant to the page that you are linking from. This will help improve the user experience on your website, and it will also help improve the ranking of those pages on search engines.

How to Use Internal Linking for SEO?

There are a few different ways that you can use internal linking for SEO:

1. Use keyword-rich anchor text

When you are linking to another page on your website, use keyword-rich anchor text. This will help improve the ranking of that page on search engines.

2. Use relevant anchor text

When you are linking to another page on your website, use anchor text that is relevant to the page that you are linking to. This will help improve the user experience on your website, and it will also help improve the ranking of those pages on search engines.

3. Use descriptive anchor text

When you are linking to another page on your website, use descriptive anchor text. This will help improve the user experience on your website, and it will also help improve the ranking of those pages on search engines.

4. Examples of effective internal linking

Here are some examples of effective internal linking:

-To learn more about our products, click here.

-For more information on our services, please click here.

-To find out how we can help you, please visit our website.-To learn more about our company, please click here.

Tips for Optimizing Your Internal Linking Strategy

  • Ensure that your links are relevant and provide additional value to your readers.
  • Incorporate keyword-rich anchor text to help improve your website’s SEO.
  • Make sure that your links are properly formatted and easy to navigate.
  • Aim to keep your internal linking structure as simple and user-friendly as possible.
  • Use tools like Open Site Explorer to find high-quality links to your website.

How to Develop An Internal Linking Strategy for Your Website?

1. Firstly, you need to identify the pages on your website that you want to rank higher in search engine results pages (SERPs).

2. Once you have identified these pages, you need to create links from them to the pages that you want to rank lower.

3. You can also use keywords as anchors for your internal links, which will help to improve your website’s SEO.

4. Make sure your links are properly formatted and easy to navigate.

5. Aim to keep your internal linking structure as simple and user-friendly as possible.

6. Use tools like Open Site Explorer to find high-quality links to your website.

Digital Marketing-Answering The 10 Most Asked Questions

Digital marketing is an evolving field, and it is expected to grow in the coming years. With the number of internet users shooting up across the globe, there is no surprise that digital marketing is helping businesses to expand beyond boundaries and go global. Thus, clients are always excited to get more insights of this rapidly growing field in order to start the best marketing campaigns and ace the game. Likewise, there are tons of digital marketing questions we hear from clients every now and then. In an effort to pull back the curtail, we have compiled a list of 10 most asked digital marketing questions and their answers. Let’s get started!

Is Digital Marketing Worth It? 

This is a question that we have been getting a lot lately! So here’s the thing: Digital marketing has become more important now than ever for every business. In today’s era where communicating with your audience is the norm, digital marketing allows you to present your products and services in front of a large audience. No matter the size of a business, the right digital marketing efforts offer the most measurable results, and help you ensure that the marketing budget is being spent cost effectively. Of course, this is worth it for your bottom dollar!

What Is Digital Marketing? 

User mostly search digital marketing questions. Digital marketing or online marketing refers to all the marketing efforts done on the Internet. It is a vast field where businesses leverage digital channels, like search engines, email, social media, and websites to connect with audience. In a nutshell, it is all about smart tactics for brand marketing via techniques, like SEM, SEO, PPC, Affiliate Marketing, Email Marketing, Link building, and more!

What Are Success Factors Of Digital Marketing? 

Well, the right plan for a successful digital marketing campaign varies based on your business’s goals. However, there are definitely some things to keep in mind that will keep on you on track. Below are a few important factors that create a recipe for a successful digital marketing strategy-

  • Map out your plan clearly.
  • Identify the most appropriate KPIs to focus on.
  • Build an effective marketing funnel.
  • Understand what makes for an effective piece of content on different digital marketing channels.
  • Have strategic planning, and leave some room for flexibility.
  • Create evergreen content.
  • Measure results, optimize, and repeat.

What To Look For When Hiring A Digital Marketing Agency? 

Partnering with an agency, like the best digital marketing Richmond, BC can be a great investment into your marketing efforts. With a team of experts by your side, you can rest assured that the critical work of business growth is in the right hands. But there are a few things to look for in a digital marketing partner –

  • Do they use current digital marketing methods?
  • What services do they offer?
  • Do you know how all aspects of digital marketing work together?
  • Are they practicing what you are looking for?
  • Do they have proof of their work? (You can check reviews and testimonials)
  • Is their team proactive?

How Do I Create A Digital Marketing Plan? 

Creating a digital or online marketing plan can be summarized in the following steps-

  • Conduct SWOT analysis. Know the strengths, weaknesses, opportunities, and possible threats for your business.
  • Establish your business’s goals.
  • Define the buyers’ personas.
  • Define your marketing strategies.
  • Measure your results, KPI’s. 
  • Optimize your strategies.

What Is SEO And How Does It Work? 

SEO or Search Engine Optimization is the process of optimizing a website to get more traffic from free, organic, and natural results in a search engine. It improves your website position in the SERP, and is one of the most important digital marketing techniques. 

How does it work?

Search engines, like Google work hard to provide audience with valuable search results. They have bots that crawl webpages of all the websites, collect information about the pages, and put them in an index. Then, search engine algorithms analyze these pages, considering hundreds of ranking factors. Based on these ranking factors, the search engine determines the order pages should appear in the SERP for a query.

What Is The Difference Between SEM And SEO? 

SEO (search engine optimization) focuses on optimizing a website organically in order to improve its rank in the search results. On the other hand, SEM (search engine marketing) involves ways to improve traffic, visibility of a website from both organic and paid search (via PPC). 

How Can I Improve My SEO Ranking? 

SEO results don’t happen overnight. It takes a lot of time, efforts, patience, and the right strategy to outperform your competitors and win the game. If you have been into SEO game for a while now, but can’t find results, take note of the following things to improve your ranking-

  • Improve the loading speed of the webpages.
  • Create high-quality, valuable content.
  • Format the pages properly.
  • Optimize your website for all devices.
  • Use the right keywords.
  • Create focused, optimized URLs.
  • Encourage social media sharing.
  • Leverage content marketing tools to get a competitive edge.
  • Monitor your results.

If you are newbie, you can seek professional help with improving your SEO ranking from SEO specialist in Richmond, BC

How Long Does It Take Before I Seeing Results From Social Media Marketing? 

It certainly depends on things, like how well you have developed a social media marketing strategy, your goals, your budget, how well you resonate with your audience’s needs, your level of commitment, and consistency! The more efforts you put into it, the more you will get out of it. Or, you can work with BC social media marketing in Richmond to take your brand or business to the next level.

What Is Email Marketing And Its Benefits?

Email marketing is quite an effective digital marketing strategy that uses personalized, mass emails to educate audience about a business, or encourage a lead to take an action. The benefits of email marketing for a business are huge! 

  • Email marketing lets you communicate directly to audience.
  • You have complete control over email marketing.
  • It helps improve your SEO efforts.
  • You can easily personalize an email marketing campaign.
  • It is one of the most cost-effective ways to engage customers.

These are some of the most commonly asked digital marketing questions. Have more queries about your online marketing strategy? We would love to hear!

Google Ads vs. Facebook. Which is better?

All of us, in a perfect world, would have unlimited funds to spend on marketing. Realistically, this is rare. When your firm is ready to begin online marketing, Facebook Ads in the Business Manager and Google Ads are the two marketing giants you should focus on first.

Then, which one is the most suitable for your organization? We hope that this article will assist you in deciding which online marketing instrument to employ.

Here’s a quick review for the steps involved:

  • More Expensive per click.
  • Keywords are used in Google Ads to target a specific audience that knows what they are looking for
  • Based on keywords
  • Facebook advertising allows you to target based on interests and behaviors;
  • Both platforms allow you to target and measure your ads based on location.

When and when does Google ads appear?

  • Your advertising appears beside ‘keywords’ or phrases representing your brand in the Google search engine and search networks (maps, shopping, AOL, Youtube, Gmail).
  • There is a maximum CPC bid amount for each of your keywords.
  • We can target specific websites.

Are there any restrictions on where the Facebook advertising can be displayed?

  • It will display on all social networks owned by Facebook
  • Network audiences and, of course, Facebook.

What should I do after I’ve set up my ad on Google Ads or Facebook?

  • You’ll need to create a landing page
  • On your website or landing page, you should always ask for a user’s action (score is made up of Click-through rate CTR)

Do you know what is landing page, and how to design one?

As soon as a potential client clicks on your ad, they are directed to a landing page. In addition to the landing page, it’s also known as a squeeze/drip/funnel/web page. It is possible to send them to your website, but they will not convert without a call to action. A phone call, a home evaluation, or any other form of interaction from you will not be requested (whatever your objective). They will search your website and then depart is another reason why you should avoid sending them there. Upon arriving at your landing page, they have no choice but to complete the form you have provided for them to complete.

Sample of a Landing page is available on Digital Fogg Technologies Inc.’s

In addition to filling out a form, potential clients cannot browse the gallery or give themselves time to think about it. As soon as we introduce ourselves, we ask for a CTA (call to action) and direct them to our website.

That’ll cost me how many buckets of gold, I wonder.

  • As with Google Adwords, you can establish a daily or lifetime budget.
  • Ads on Google have three primary goals.
  • cost per click (CPC), cost per thousand impressions (CPM) are two ways to measure cost (CPM)
  • The cost per acquisition is another essential factor to consider (CPA).

You can choose from 12 different campaign objectives on Facebook

  • Do you have any ideas or best practices to share?
  • Choose your goal objective with the customer in mind.
  • Google Adwords Key Word Planner
  • Highlight what makes you special
  • Include a call to action

Click here to learn how to set up Google AdWords for your business.

Digital Fogg Technologies Inc is PPC & Analytics pros that deliver advertisers the best results. Call: +1 604-360-7088