Digital Marketing-Answering The 10 Most Asked Questions

Digital marketing is an evolving field, and it is expected to grow in the coming years. With the number of internet users shooting up across the globe, there is no surprise that digital marketing is helping businesses to expand beyond boundaries and go global. Thus, clients are always excited to get more insights of this rapidly growing field in order to start the best marketing campaigns and ace the game. Likewise, there are tons of digital marketing questions we hear from clients every now and then. In an effort to pull back the curtail, we have compiled a list of 10 most asked digital marketing questions and their answers. Let’s get started!

Is Digital Marketing Worth It? 

This is a question that we have been getting a lot lately! So here’s the thing: Digital marketing has become more important now than ever for every business. In today’s era where communicating with your audience is the norm, digital marketing allows you to present your products and services in front of a large audience. No matter the size of a business, the right digital marketing efforts offer the most measurable results, and help you ensure that the marketing budget is being spent cost effectively. Of course, this is worth it for your bottom dollar!

What Is Digital Marketing? 

User mostly search digital marketing questions. Digital marketing or online marketing refers to all the marketing efforts done on the Internet. It is a vast field where businesses leverage digital channels, like search engines, email, social media, and websites to connect with audience. In a nutshell, it is all about smart tactics for brand marketing via techniques, like SEM, SEO, PPC, Affiliate Marketing, Email Marketing, Link building, and more!

What Are Success Factors Of Digital Marketing? 

Well, the right plan for a successful digital marketing campaign varies based on your business’s goals. However, there are definitely some things to keep in mind that will keep on you on track. Below are a few important factors that create a recipe for a successful digital marketing strategy-

• Map out your plan clearly.
• Identify the most appropriate KPIs to focus on.
• Build an effective marketing funnel.
• Understand what makes for an effective piece of content on different digital marketing channels.
• Have strategic planning, and leave some room for flexibility.
• Create evergreen content.
• Measure results, optimize, and repeat.

What To Look For When Hiring A Digital Marketing Agency? 

Partnering with an agency, like the best digital marketing Richmond, BC can be a great investment into your marketing efforts. With a team of experts by your side, you can rest assured that the critical work of business growth is in the right hands. But there are a few things to look for in a digital marketing partner –

• Do they use current digital marketing methods?
• What services do they offer?
• Do you know how all aspects of digital marketing work together?
• Are they practicing what you are looking for?
• Do they have proof of their work? (You can check reviews and testimonials)
• Is their team proactive?

How Do I Create A Digital Marketing Plan? 

Creating a digital or online marketing plan can be summarized in the following steps-

• Conduct SWOT analysis. Know the strengths, weaknesses, opportunities, and possible threats for your business.
• Establish your business’s goals.
• Define the buyers’ personas.
• Define your marketing strategies.
• Measure your results, KPI’s. 
• Optimize your strategies.

What Is SEO And How Does It Work? 

SEO or Search Engine Optimization is the process of optimizing a website to get more traffic from free, organic, and natural results in a search engine. It improves your website position in the SERP, and is one of the most important digital marketing techniques. 

How does it work?

Search engines, like Google work hard to provide audience with valuable search results. They have bots that crawl webpages of all the websites, collect information about the pages, and put them in an index. Then, search engine algorithms analyze these pages, considering hundreds of ranking factors. Based on these ranking factors, the search engine determines the order pages should appear in the SERP for a query.

What Is The Difference Between SEM And SEO? 

SEO (search engine optimization) focuses on optimizing a website organically in order to improve its rank in the search results. On the other hand, SEM (search engine marketing) involves ways to improve traffic, visibility of a website from both organic and paid search (via PPC). 

How Can I Improve My SEO Ranking? 

SEO results don’t happen overnight. It takes a lot of time, efforts, patience, and the right strategy to outperform your competitors and win the game. If you have been into SEO game for a while now, but can’t find results, take note of the following things to improve your ranking-

• Improve the loading speed of the webpages.
• Create high-quality, valuable content.
• Format the pages properly.
• Optimize your website for all devices.
• Use the right keywords.
• Create focused, optimized URLs.
• Encourage social media sharing.
• Leverage content marketing tools to get a competitive edge.
• Monitor your results.

If you are newbie, you can seek professional help with improving your SEO ranking from SEO specialist in Richmond, BC. 

How Long Does It Take Before I Seeing Results From Social Media Marketing? 

It certainly depends on things, like how well you have developed a social media marketing strategy, your goals, your budget, how well you resonate with your audience’s needs, your level of commitment, and consistency! The more efforts you put into it, the more you will get out of it. Or, you can work with BC social media marketing in Richmond to take your brand or business to the next level.

What Is Email Marketing And Its Benefits?

Email marketing is quite an effective digital marketing strategy that uses personalized, mass emails to educate audience about a business, or encourage a lead to take an action. The benefits of email marketing for a business are huge! 

• Email marketing lets you communicate directly to audience.
• You have complete control over email marketing.
• It helps improve your SEO efforts.
• You can easily personalize an email marketing campaign.
• It is one of the most cost-effective ways to engage customers.

These are some of the most commonly asked digital marketing questions. Have more queries about your online marketing strategy? We would love to hear!