Digital MarketingSEO
Local SEO can be extremely beneficial for businesses in a variety of industries in terms of generating traffic and attracting new customers, regardless of location.
Sometimes your competition can be higher and it seems impossible to compete with them, and here Local SEO can help any business to rank higher in the Google searches results
Local SEO not only improves your Google ranking but also increases brand visibility, website visitors, and leads. Around half of Google, searches are localized and you don`t want to miss out on this traffic.
To learn more about the benefits of local SEO and how to use it to grow your local business, read on.
What Are The Benefits of Local SEO?
Local SEO is a type of search engine marketing that involves optimizing your business website and online profiles for local search. Its purpose is to improve your website’s ranking in geo-specific searches, making it more visible to users who are looking for businesses like yours in their local area.
As a wedding photographer in Canada, it is beneficial to rank for the keyword “Canada wedding photographer” in Google search results so that you can gain the attention of potential new clients.
Although ranking in local search does not always occur spontaneously.
A local SEO strategy is a key to attracting new customers. To create an effective strategy, research your target audience, find the best keywords for your site, and see what methods your competitors are using.
You can improve your business’s visibility in search engine results pages and increase web traffic and customers by employing local SEO tactics once you have this information.
Search engine optimization has many benefits, but the most obvious one is that businesses have a better chance of attracting new website visitors by being in the #1 spot on Google and other search engines.
There Are Many Other Benefits to Local SEO:
- The higher your ranking is on Google searches, the more foot traffic you will have at your physical office or storefront.
- New customers are more likely to notice you if your Local SEO is up to par.
- Optimizing Google Maps and Google My Business can generate more direct calls, leads, and sales.
- Localizing your website terms optimizes targeted traffic and leads.
- Building citations (a local SEO practice) increases website authority and rankings.
- Managing one’s reputation can lead to increased brand awareness and new business opportunities.
- Content marketing that means such as blogging can help attract more website visitors and build brand trust.
- Optimizing your website can improve your conversion rate by turning more visitors into paying customers.
Local SEO can make a difference in your business’s online visibility, attracting new customers in person and through your website.
To attract more traffic and customers from local searches, take a look at these key benefits of local SEO in more detail.
Benefit 1: You Will Get More Foot Traffic to Your Office Or Store If You Have A Higher Ranking In Google Searches
Google’s algorithm shows users a list of top-ranking businesses that suit their search when they do a Google search of a specific type of business near them. This algorithm takes a variety of factors into consideration and plays a major role in what users see in the search results.
The businesses that rank the highest are then displayed in the organic search results, as well as in Google Maps. By clicking on the business in Google Maps, the user can find out more information such as the business’ phone number, directions to the business, and more.
If you implement local SEO for your business, you increase your chances of being found by potential customers who can use your physical address and Google Maps directions to visit your store.
If your business ranks highly on Google Maps, you may see an increase in foot traffic, which could lead to more revenue.
Benefit 2:Local SEO Helps You Get Noticed by New Customers, Which In Turn Increases Your Online Visibility
If you are a small and/or new business, it can be difficult to attract new customers, especially if people don’t even know your business exists. You need the power of Google on your side to get noticed.
You can outrank your largest, most established competitors and get found by new customers with local SEO, which can be game-changing for your business by skyrocketing your visibility and attracting sustainable traffic for months or even years to come.
Benefit 3: Optimizing Google Maps and Google My Business Can Generate More Direct Calls, Leads, and Sales
Using Local SEO techniques can help improve your website ranking in Google Maps, as well as bring more customers to your business through your Google My Business profile.
Google My Business is a free platform from Google that allows you to publish your business address, contact information, website URL, photos, reviews, and more. This will generate direct calls, leads, and sales.
You risk not getting found by potential customers who are looking for businesses like yours without a local presence in their local area.
Benefit 4: Optimizing Your Website for Localized Terms Can Help You Attract Targeted Traffic and Better Leads
If you target broad, generic terms like âdigital marketing agencyâ or âfamily lawyer,â youâll struggle to compete with countless other businesses and youâll risk attracting unqualified leads.
You want to attract people who are in your geographic area if you serve a specific geographic area or have a physical location in a specific geographic area. It wouldn’t make sense to rank as a “digital marketing agency” on a national level if you only serve the Boise area, for example.
More targeted leads mean more potential customers.
Benefit 5: Citation Building Is A Local SEO Practice that Increases Website Authority And Rankings
One way to improve your local SEO is by building citations, or links from other high-quality websites.
Google likes when other websites vouch for the legitimacy of your business by linking to it, so attracting links can help boost your business’s online authority.
Submit your business information to reputable directories and review sites, such as Yelp or Acxiom, to grow your local listings. Also, consider guest posting on high-authority websites.
Benefit 6: Reputation Management Can Help Increase Brand Awareness And Attract New Business Opportunities
Drumming up great PR for your business can be done by using local SEO. This might include reaching out to websites for features, asking clients for positive reviews, submitting guest posts, or otherwise improving your online reputation.
Since potential customers want to know that your business is worth doing business with and has generated amazing results for past clients, this kind of PR can help you attract even more customers over time.
Benefit 7: Content Marketing And Blogging Can Attract More Website Visitors And Build Brand Trust
You can use keyword research tools, like SEMrush.com, to find relevant, geo-specific keywords to target in your content to keep your business blog up to date with fresh, search engine optimized content. You can attract new visitors from organic search or by sharing your articles on social media.
Benefit 8: Website Optimization Can Improve Your Conversion Rate, Turning More Visitors Into Paying Customers, by As Much As 300%
Local SEO has various components that work together to improve user experience, increase rankings, and generate more sales.
The following components include optimizing your site for mobile search, implementing a user-friendly site structure, improving website load time, and optimizing your site for conversions; making it easier for users to navigate your site will make it easier for them to find the information theyâre looking for, buy your products, or contact you regarding your services.
Local SEO isn’t only about improving your ranking and getting more traffic to your site. It’s also about turning that traffic into paying customers and loyal fans for your local business.
Local SEO can benefit your business in many ways.
Experience the Benefits of Local SEO for Your Business
Now is the time to start if you want to experience the benefits of local SEO for your own local business. Implement the local SEO best practices above to improve your local rankings, attract traffic, and land more customers.
If you’re looking for someone to help optimize your site for local search, we’d be happy to discuss your options and create a customized local SEO strategy.
